Teen CEO – Landing your first customer

When you’re a teen CEO, you’re not like most teenagers. You may be working after-school jobs but you have other responsibilities because you’re your own boss. You need to focus on getting that first customer to your business. It will not only help you focus on getting your business started but it will boost your confidence so you know you don’t need to get the standard summer teenage jobs that are out there.

Whether you have chosen work at home jobs for teens, tutoring jobs for teens or some other business, you need to prove to the general public that you are skilled enough to offer such a product or service to them. What makes you better or different than the other businesses out there? Because you are a teen CEO, you have more to prove.

In this situation and depending on the type of business, age can work against you or beneficial to you. A lot of individuals and companies don’t want to work with a teenager because teenagers don’t have the best reputation. You need to overcome this to show just how your business is the right choice within the marketplace. The way you do this is by planning a marketing strategy as well as proving your knowledge within your industry.

If you were a trainee for a company that offers similar things as you now do, it can help. If you had an apprenticeship with someone that has allowed you to gain the skills you currently hold, this can help you. Whether you’re selling cookies, creating mobile apps for businesses, tutoring peers in math or anything else, you need to show everyone why it is that you’re good.

You can get your first customer a lot easier when you are willing to demonstrate how you have the better product or service. If you have a product, set up an area where you can give a demonstration to how it works or allow people to use it, taste it or otherwise handle it in order to prove yourself. When people are able to see and hear and taste how you are unique, it can be a huge selling point. It can be just what you need to land that first customer.

If you don’t have a product and you’re instead trying to push a service, think about ways that you can tap into the market. Get a letter of recommendation from an apprentice. Ask a teacher to write a reference for you. Look for trade school jobs that will allow you to learn a little more about the industry if you need to. You may even have to offer your service for free to a few people so you can ask for references from them before landing that all important first customer just to prove that you have what it takes.

When you ultimately get that first customer, you need to take the time to nurture that relationship. Your first customer can help you go further in your business or take you stumbling back. Word of mouth goes farther than any other form of marketing. If your first customer is happy with your product or service, they will tell others. To ensure they tell others, offer them an incentive. Give them a free product or service to encourage them to tell more people about you.

If for any reason your first customer doesn’t like your product or service, this isn’t the end of the world. You can use this person as your beta tester. Find out what they didn’t like and see where you can improve. Make the improvement and go back to the customer. As a teen CEO, your customer likely wants to see you improve and succeed. Therefore they are likely going to help you however they can.

When you take the time to develop relationships with your customers, you will be able to win them over. A good portion of doing business is customer service. You can’t focus purely on your product or service because it’s the customer service that will keep them coming back to you.

As soon as you have your first happy customer, you will soon have many more. So while your peers are going after the traditional teen jobs at the local retailers and food chains, you can have a great business to be very proud of. It’s all about getting that first customer to become your biggest supporter and tell others about how great of a product or service you offer, despite being a teen CEO.

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